THE ICONIC has joined forces with cult festival fashion brand Hunter at this year’s Splendour in the Grass. A first for both brands in Australia, festivalgoers will be able to collect their pre-ordered pair of Hunter boots at THE BUNKER, a creative and collaborative pop-up store at Splendour in the Grass.
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Hunter is one of THE ICONIC’s top selling footwear brands, synonymous with global festival style, thanks to fashion muses like Kate Moss & Alexa Chung. To celebrate the partnership, THE ICONIC will capture the youth culture, energy and spirit of the festival, enlisting popular street style blogger Byron Spencer who will be “hunting” the best of Splendour’s festival fashion.
Photographed punters will find their festival fashion snaps on THE ICONIC’s interactive Splendour in the Grass landing page and on instagram – just look for #iconicinsider. Splendour In The Grass 2014 will take place at North Byron Parklands on Friday 25, Saturday 26 and Sunday 27 July.
[youtube https://www.youtube.com/watch?v=mAHWiaZYuoE&w=560&h=315]
