Lara Bingle has always been the epitome of the quintessential Aussie beach/surfer girl. And who hasn’t girl-crushed on Bingle at some stage (That hair! That perpetual tan! Snagging Sam Worthington!)? Style and beauty-wise, Bingle is forever at the top of her game, and now, thanks to the launch of her tanning and bronzing product range: The Base by Lara Bingle, she is helping the rest of us mere mortals achieve her goddess level glow.
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After a highly successful swim edit collaboration with Cotton On, it seemed a natural progression for Bingle to segue into beauty. Despite both personal and professional highs and lows, it’s Bingle’s ability to maintain a healthy, fit and eternally positive attitude that continues to fuel our obsession and respect for her. The girl literally glows good vibes and happiness, and if we can get even a little bit of what she’s having, trust us, we’re going to make it happen.
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Consisting of eight products, The Base provides you with the essentials you need to preserve a safe, all year round radiance. With tanning mousse, shimmers, body oils and lotions on offer (and all ranging from $19 – $39!!), there is something to suit everyone, which means you are pretty much guaranteed the Bingle glow, no matter what shade of pale you are. They are (thankfully) all easy to use (Bingle even has an application mitt available for any beauty novices) and designed specifically for their high quality effectiveness. Also part of the collection is the LB Cream, Bingle’s version of the BB cream, which already has us lusting over its potentially magical features.
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Bingle’s drive comes from a clear passion for the product; stating “My focus has been to offer the modern woman the best line of products to achieve a healthy, safe, glow; a look of vitality and well being, one that enhances their inner beauty”. And it’s a mantra she obviously lives by, and one we want to as well. Completely Australian made and owned, The Base is a range that certainly ticks all the boxes, but Bingle doesn’t underestimate the effort that went into it; “Getting each product exactly perfect to how I want it to be is pretty full on”. Aren’t we glad this girl isn’t afraid of doing the hard work for us.
Lara Bingle can’t promise us an endless summer of perfect bikini selfies or Hollywood boyfriends, but The Base certainly does its best to get us perfectly tanned, just in case.
images via thebase.me, popsugar.com
