Fashion films are the new it-thing for major fashion houses. Dior did it with their Secret Garden clips, the last one starring fashion and music powerhouse Rihanna, and now other brands are following suit, adding a quirky bit of extra advertising to their latest fashion drop.
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The flavour of the season seems to be music videos, with models and celebs alike appearing for their favourite designers. Gucci shows a midday, slo-mo dance party at an Italian mansion, while Tom Ford taps into Lady Gaga and her eccentric taste for a Soul Train-inspired video clip, complete with models and Gaga herself dancing around in his designs.
Perhaps our favourite video of the season is the Balmain X H&M one, with Kendall Jenner looking boss in a trio of Olivier Rousteing’s designs. The futuristic video is set on the subway, where Jenner and her crew, dressed in the collaborative collection dance battle their way to the front. Maybe it’s because we’re in love with the pieces that they’re wearing, or the quirkiness of the video, but it’s quite catchy and with all the shimmering pieces, we can’t take our eyes off it.
Image via lofficiel.com
