Straight off the back of the sunscreen scandal, Jessica Alba has had her best celeb friends help her launch the newest line to her multimillion dollar company, Honest Beauty.
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The actress turned entrepreneur introduced the world to Honest Beauty in Los Angeles last week with help from stylish socialites Nicole Richie and Kate Hudson. Guests like Olivia Culpo and Jordana Brewster were present at the event, looking gorgeous, of course, as were Reese Witherspoon and Mandy Moore.
Honest Beauty is Jessica Alba’s latest creation, aiming to bring beauty products that are effective and safe, appealing to a diverse range of skin tones and complexions. Honest Beauty is literally about being honestly beautiful, bringing out the best features in yourself.
The range features beauty products for lips, cheeks, eyes and face with an ‘Everything’ Makeup Up palette for the gal on the go who needs an all in one. It also features skincare to cleanse, hydrate, protect and enhance.
Unfortunately, Honest Beauty doesn’t ship to Australia just yet, but maybe that’s just another item to add to the list and another reason to take a holiday.
Image via dailymail.co.uk
