If we needed any more proof that Gigi Hadid had officially made it, then this was it. The Sports Illustrated rookie, face of Maybelline and Vogue cover girl has just been announced as the 2015 face of iconic Australian swimwear label, Seafolly.
It’s the perfect fit for the Cali beach babe, who has graduated from Next Big Thing to Model of the Moment in the space of a year. With her fresh faced goddess glow, enviable figure and lust worthy blonde locks, it’s not surprising Hadid has had such a stratospheric rise to the top of the fashion pyramid.
The persistent rumours she is about to join the Victoria’s Secret ranks are further evidence that Hadid isn’t going anywhere any time soon; making the Seafolly collaboration a significant coup for the brand. And when your clique includes Kendall Jenner, Cara Delevingne, Justin Bieber and Aussie boyfriend Cody Simpson; we predict Hadid will be spending little time out of the spotlight this year.
The idyllic Seafolly shoot took place in Tulum, Mexico (aka: paradise), where pristine beaches meet crystal clear waters. It’s a classic Seafolly shoot: gorgeous, surf-drenched babe soaking up the sun and sea. Seafolly have said that Hadid captures the essence of the brand effortlessly, and her “optimism, confidence and freedom” are what made her the right choice for the campaign shoot.
Looking at the images, it’s hard to imagine anyone else in the position. Hadid can wear a pair of bathers like no other, and fully embodies the spirit of a healthy, active Seafolly girl. Whether it’s coming out of the surf in a neoprene rash vest or drying out in an aztec-inspired one piece, Hadid pulls off each look (body chains and all), with the natural ease of someone who has obviously grown up by the beach.
Check out the campaign video to see Hadid in all of her Polaroid taking, sun baking and beach strolling glory (Oh! And to check out the bathers), and get used to seeing this ridiculously good looking face around, Gigi Hadid is definitely making waves for herself.
images via: seafolly.com, style.com, thedailytelegraph.com, thestylepressco.com