Australian fashion and beauty subscription service Her Fashion Box may only be a year old but already shaking up the way women engage with Australian fashion. Newly launched designer collaborations are giving Australian designers a new avenue for showcasing their name to a global market.
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Founded in March 2013 by Kath Purkis, Her Fashion Box is now a global brand. After initially launching in Australia as a test ground, Her Fashion Box started shipping to the US in February and that market now makes up 30 per cent of subscribers.
Kath Purkis has brought her insider fashion knowledge to the build the success of Her Fashion Box. She founded e-commerce destination Le Black Book at just 21 years of age. After running this successful business, Purkis saw the opportunity to give women something different and created something which took the guess-work out of shopping. With fashion accessories tailored to each subscriber, Her Fashion box is building a community of women who no longer have to search endlessly for the next ‘it’ accessory.
Her Fashion Box is collaborating with more Australian designers to showcase them to our growing subscriber base of majority Australian and US subscribers. The US market love Australian fashion & our unique take on style.
Kath Purkis, founder and CEO of Her Fashion Box, said:
“At Her Fashion Box, we are passionate about showcasing Australian Fashion on a global platform! We have a growing subscriber base in Australia & the US & love introducing women to Australian Designers who they may have not yet discovered. Her Fashion Box is bridging the gap between in store & online, with a subscription service which you can look forward to every month.
“We are passionate about shipping 1 million boxes in the next 2 years. That’s 1 million times we will be saving time for women, giving them something they love as opposed to spending hours on the ‘hunt’ for something. I will feel like we have really changed the retail experience once we reach 1 million boxes.”
