It’s been a while since we’ve seen Heidi Klum strip down to her sexy underwear for a shoot – five years to be exact – but never fear, the former Victoria’s Secret Angel is back, looking fab and launching a new range of underwear for Bendon.
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Taking over from ‘the body’ Elle Macpherson, the original Intimates cover girl, Heidi Klum will launch her range in Australia on Australia Day, January 26th. She will then tour and promote her collection around the country before moving on to New Zealand, England and America.
This change of face (or body) for the underwear brand has been commented on as a change of times for Bendon, who wish to expand their name over Europe and America. Though Elle Macpherson was a great asset to their Intimates range previously, she has kept the naming rights for the three brands she created over the past 25 years. While she can’t keep the designs, this means she can continue her own brands separately with fresh product.
Heidi has been described as the ‘global brand’ for Bendon with no one else needed to give the height which the company has sought. As host of Project Runway, a world famous super model and all round celebrity, Heidi becoming the face of Bendon is a great move, being that she is recognised all over the world.
The campaign for Heidi Klum intimates features the 41-year-old mum of four (that’s right, oh the body envy) in a sexy red and nude suspender set, a deep grey blue lace set and a pastel pink bra with accompanying lipstick. The rest of the collection is made up of delicate lace sets, balconette and soft cup bras and sexy underwear, mostly in soft pink and nude, black and red, with one patterned set within the range. The underwear sets range from everyday to sexy and the collection also includes robes, shorts and singlets for you to lounge around as Heidi Klum does. Heidi has also designed HK Man, a range of underwear for men.
Heidi will be in Sydney to officially launch the collection on Monday 26th January at Bondi Icebergs.
Images via dailymail.co.uk
