Scandinavian fashion is all the rage right now. A country that is already famous for its design and architecture, is now taking its fashion on show. Those that ace the fashion scene look chic without the effort of trying too hard. Scandinavian style is all about being simple and effortless. This is one of the reasons why you can never go wrong with Scandinavian fashion.
The pieces that are embraced by this trend are basics, which are essentials to any wardrobe, where less is always more. All of us are already rocking Scandinavian style without even knowing.
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Modesty and Simplicity
Scandinavian fashion isn’t over the top or flashy as simplicity is highly valued. There is a focus on designs that are both beautiful and functional. This doesn’t mean that they are boring – it is all about affordable luxury. Clothing giant H&M is a great store that embraces the Scandinavian fashion sense and appeals to everyone pricewise and style wise. They offer minimalism and the super ‘chic’ style intertwined together.
Black, black, black and more black
Black is the colour choice that is highly loved, which is followed by sandy neutrals, and natural tones of browns and greys – even in the summer. This ties in with the theme of practicality as black and neutrals matche with just about everything and look great on a variety of skin tones and hair colours.
Images via Apartmenttherapy.com, Harpersbazaar.com
