The #MyCalvins campaign has been one of the best interactive social media campaigns of the year. Starting the ball rolling in February, Calvin Klein chose influential celebrities Miranda Kerr, The Man Repeller blogger Leandra Medine and The Blonde Salad blogger Chiara Ferragni to send nostalgic style underwear to and encourage the ladies to post pics in them on social media, Instagram especially.
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Other celebrities followed suit with their half naked selfies, seeing trend setters like Kendall Jenner, Poppy Delevingne and Gigi Hadid post their version of #MyCalvins to Instagram. Fergie went all out, creating a photoshoot while Trey Songz did his best Miley impression in the mirror. Other celebs posting their pics included models Soo Joo Park and Lara Stone, Vogue contributor Hanneli Mustaparta and rapper Iggy Azalea with a cute selfie. Ciara also posted a pic in her Calvins a looking incredible a mere four months after giving birth. The bloggers have also been out snapping pics of their Calvins with American jet-setters Aimee Song and Rumi Neely both contributing snaps.
Good boy turned bad, Justin Bieber loves showing off his Calvins as he has done at concerts, on social media and also on stage next to Calvin Klein model Lara Stone at The Fashion Rocks Charity Event in New York City. Bieber stripped down to just his Calvins on stage to the thrill of teenage girls everywhere.
Calvin Klein is still being flooded with #MyCalvins posts on Instagram, reposting many on their website. Opening the campaign up to the general public is one of the best things they could have done to promote their underwear. Everyday, people are still posing in their underwear and hashtagging #MyCalvins, promoting the brand more and more.
There are so many great #MyCalvins posts from celebrities and non-celebrities alike, so who is our our favourite pic of the year posted by? We can’t seem to choose!
Which is your favourite celebrity #MyCalvins snap? Check out the pictures from the public on the Calvin Klein website.
Images via independent.ie, glamourmagazine.co.uk, styleblazer.com and heraldsun.com
