Designer Camilla Franks introduced her new CAMILLA Style Guide at a Blogger and Stylist Breakfast this week. A tribe of 37 Camilla angels dressed in vintage leopard styles demonstrated the versatility of CAMILLA pieces and the myriad of ways they can be worn.
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Among the guests who witnessed Camilla unveil her Style Guide were Louise Van De Vorst, Sydney Fashion Blogger, Jules Sebastian and Christopher Haggarty.
In a speech given by Camilla Franks, she hoped customers would discover and enjoy the many different ways to wear CAMILLA and to create personal styles with each wear. Celebrating their uniqueness and enjoying the freedom of versatility and choice.
Guests were served Bondi bircher pots with chia, oats and super seeds soaked in almond mylk, and colourful, fresh exotic fruits. A barista was on hand to serve morning coffee, while wait-staff served Botanica Cold Pressed Juices and a Love Soup Smoothie, consisting of blueberry, banana, date, almond mylk and bee pollen.
The Style Guide has now been brought to life at www.camilla.com.au/styleguide and in the 11 CAMILLA Boutiques nationally, the 37 how-to videos and 37 downloadable step-by-step illustrations are modelled by Louise Van De Vorst.
Another innovative and interactive element to the launch was “Be A Camilla Ringleader”, a customer social and interaction channel element to the online Style Guide. Attendees could watch the videos and illustration guides then post on their social media how they have styled their favourite pieces, using the hashtag #iamacamillaringleader.
To see the full range of CAMILLA stockists and boutiques please visit www.camilla.com.au
