Urban Decay By The Numbers

Urban Decay, Australia, Mecca Maxima

As we wait in anxious excitement for the arrival of Urban Decay to finally hit Australian shelves TOMORROW – March 27 – in Mecca Maxima stores after years of anticipation, it’s important to know exactly why the whole world is in love with this beauty brand and just how much…

MORE: Finally, Urban Decay Will Come To Australia!

Urban Decay, Australia, Mecca Maxima

 

What’s all the fuss?

Urban Decay is a fave among beauty bloggers, vloggers, celebrities and makeup artists around the world due to their fantastic range of products, plethora of shades and colours and basic lastability. Therefore, these products are perfect for the red carpet, camera-ready photoshoots and weddings/special occasions.

Who are some of Urban Decay’s famous followers?

Katy Perry, Kate Middleton, Blake Lively, Britney Spears, Anna Kendrick and Jennifer Lawrence – just to name a few.

What are some of Urban Decay’s biggest selling products?

The Naked Palette (versions 1, 2 and 3) and the 16-hour Makeup Setting Spray.

Urban Decay, Australia, Mecca Maxima

The numbers:

  • 1 Makeup Setting Spray is sold every 17 seconds
  • 1 Eyeshadow Primer Potion is sold every 17 seconds
  • 1 eyeliner is sold every 10 seconds
  • 1 eyeshadow is sold every 4 seconds
  • 1 Naked product is sold every 3 seconds

If you can’t be at a Mecca Maxima store on Friday (the queues open from 7pm, btw) follow along on Twitter and Instagram using the hashtags #UDAustralia #MECCABeautyJunkie – I know we definitely will be!

Urban Decay, Australia, Mecca Maxima

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