“I feel like lately makeup shaming has become a thing. It’s as if putting makeup on to have fun is a shame. Therefore, I thought it would be cool to show you the power of makeup. A transformation. Because makeup… is FUN!” – YouTube makeup artist, NikkieTutorials.
Fed up by the amount of negative comments and shaming on social media towards women who indulge and have fun by wearing makeup, beauty guru and online goddess NikkieTutorials from the Netherlands made a powerful video entitled ‘The Power of MAKEUP!’. The video, which showed the twenty-year-old makeup artist performing a side-by-side makeup transformation, has gained unprecedented support from individuals on social media.
With over 17.4 million views on YouTube, many professionals and amateurs were inspired to post half-bare/half-made up faces onto Instagram, Facebook and Twitter to show their support for makeup as a form of art and self-expression. This social movement wants to rebut misconceptions that makeup wearers are ashamed to be seen natural.
Whether you’re a makeup artist, beauty enthusiast or bare-faced beauty, the video and #PowerOfMakeup reminds people to not shame others for their personal choices.
We love it! What do you guys think?
Media via https://www.youtube.com/user/NikkieTutorials/, https://instagram.com/camilaxmorales/, twitter.com/@taylorfinderup, https://instagram.com/prinnydmakeup/