The makeup world has gone crazy over a new face primer…and it’s a little unconventional. Would you believe me if I told you that women around the world are using a men’s post shave balm as a primer? Well that’s exactly what is happening.
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Popular beauty vlogger NikkieTutorials shocked her fans by using the Nivea Sensitive Post Shave Balm as a makeup primer in one of her tutorials. After continually slathering the balm on her face video after video, the trend caught on and now every makeup enthusiast and her mama has jumped on the bandwagon.
The trend is not all that crazy though, when you get over the fact that they’re using a man’s product. The Post Shave Balm contains a large variety of ingredients that is meant to help and soothe the skin, but the second largest ingredient (and the most important) is glycerine.
What’s so amazing about glycerine is that it’s sticky, which mean’s that’s things stick to it. This is the ultimate combination to make your makeup last all day.
This trend has become so popular that even Kylie Jenner’s makeup artist has used the Post Shave Balm on the reality star.
If you feel like jumping on the bandwagon with this new kind of primer, here is what you’ll need to do.
- Apply the Post Shave Balm to your face
- Rub in the balm until it becomes tacky on your skin
- Apply makeup as usual
- Prepare for your makeup to last all day!
And that’s it. Easy as pie.
Images via curvyliciousme.com, cassandramyee.com
