H&M have taken a bold move forward in the pursuit of merging fashion with eco-friendliness and ethics with the launch of their Conscious collection.
Not only will the collection be full of sustainable materials, like organic silk and recycled linen, it will also be their first ever bridal collection.
With the launch of the H&M Conscious collection comes the Conscious Exclusive bridal collection, a new era of fashion has been created, not only embracing pieces that are good for the environment (even the beads are made from recycled materials), it also presents us with the option of choosing from a wedding collection that is extremely affordable. Bridal collections from ‘fast fashion’ companies are almost unheard of, yet H&M have embraced this move.
The pieces in the Conscious Exclusive bridal collection are a range of textures, materials and details, this dedicated capsule collection is for the eco-friendly and savvy bride who is looking for finer details rather than an elaborate powder-puff.
The H&M Conscious collection was launched in Paris and starts at $149.95.
Images via glamourmagazine.co.uk and stylecaster.com
