The Etam lingerie runway show, is like the French answer to Victoria’s Secret. Fun, bubbly (literally) and sexy with live performances and vibrant models who heat up the catwalk, what is not to love about this label?
The show looked very much like an epic college pool party with models carrying blow up dolphins and donuts while walking through a sea of bubbles. Held in the Piscine Molitor, a swimming pool in Paris, which is currently drained, having fun was definitely the vibe given as the girls confidently strutted down the aisle while live performers sung around them.
Rivalling Victoria’s Secret, Etam has previously has Rita Ora perform, and this year, employed high energy acts with The Ting Tings and Lilly Wood and the Prick. The biggest act of the night was Snoop Dogg who sauntered down the runway rapping ‘Drop It Like It’s Hot’ (how very appropriate) with a floral Union Jack draped around his shoulders.
Sounds pretty cool right? Etam sure knows how to make a splash with their wild shows, not to mention the sexy lingerie and swimwear for this season. Shown during Paris Fashion Week, the collection contains bondage inspired pieces (to coincide with 50 Shades of Grey perhaps?), as well as school girl sheers and brights and retro floral pieces. With excellent accessories like berets and feathered head pieces, plus those awesome blow up dolphins, what’s not to love about this pool party inspired show?
Images via news.com and hollywoodreporter.com