So Much Love For This Label: The Upside

So Much Love For The Upside

The Upside is a transitional clothing collection that fuses sport, fashion, and leisure to suit all lifestyles, taking you from the the gym, to the cafe, to running errands and right through the day and night ahead. Designed and developed by Jodhi Meares, The Upside has been created using the latest hi-tech fabrics and design techniques to create a range that allows for ease of movement and comfort at all times. 

A yoga devotee, Jodhi soon discovered she couldn’t find a range of activewear that suited her lifestyle and so the idea for The Upside was born. Jodhi wanted The Upside to blend function with fashion, so that women still feel stylish during and post their workout. Women will love the on-trend designs and want to wear them at anytime of the day, or night.

Jodhi Meares says:

“I am really excited that The Upside will be available at Myer. The Upside is sure to appeal to Myer customers looking for a stylish alternative to regular activewear, and ideal for those seeking an edgy, fashionable aesthetic.”

Inspired by key fashion and street-style trends, The Upside collection includes tanks, camis, jackets, sweat tops, bras, leggings, shorts, catsuits, and rash vests. Each piece is constructed with comfort in mind, without ever compromising on style, resulting in a collection of performance pieces that look as good as they feel.

The Upside will be available in 10 Myer stores nationally: Melbourne City, Chadstone, Sydney City, Bondi, Chatswood, Brisbane City, Carindale, Perth City, Karrinyup and Adelaide City and is priced from $69.95 to $239.00.

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